Analysis of Consumer Responses to Ready to Wear Dresses with Batik Motifs
Lilik Masruroh Hidayah S. Si1, Jessylia2, Anggun Tri Mukti Kukuh Rahayu3, Dra. Sri Emy Yuli Suprihatin M.Si.4
1Lilik Masruroh Hidayah S.Si, Department of Fashion, Universitas Negeri Yogyakarta, Indonesia.
2Jessylia, Department of Fashion, Universitas Negeri Yogyakarta, Indonesia.
3Anggun Tri Mukti Kukuh Rahayu, Department of Fashion, Universitas Negeri Yogyakarta, Indonesia.
4Dra. Sri Emy Yuli Suprihatin M. Si., Department of Fashion, Universitas Negeri Yogyakarta, Indonesia.
Manuscript received on 06 June 2024 | Revised Manuscript received on 06 July 2024 | Manuscript Accepted on 15 July 2024 | Manuscript published on 30 July 2024 | PP: 13-19 | Volume-12 Issue-8, July 2024 | Retrieval Number: 100.1/ijese.F450713060824 | DOI: 10.35940/ijese.F4507.12080724
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The recent development of batik-patterned fabric has been very diverse. Currently, batik motifs are often combined with various more modern designs. This research was carried out with the aim of 1) providing the latest picture of how familiar batik motifs are when combined with the latest designs 2) providing a new experience of more realistic design with video rendering and visualization in CLO3D 3) training writers to be able to create digital patterns as well as visual displays of designs with CLO3D 4) train writers to work together in teams. This research uses a qualitative survey method by utilizing Google Form as a survey tool supported by literature studies by reading online journals and articles. The results obtained were the overall design with 35 responses, satisfied with the design so that the design was declared to have achieved the target.
Keywords: Clo3D, Batik, Ready to Wear, Dress, Party
Scope of the Article: Web Technologies